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Editorial Policy

At SocialHipper, we are committed to publishing accurate, unbiased, and useful content for brands, agencies, and creators. This editorial policy outlines the principles and standards that guide everything we publish — from blog articles and influencer rankings to tool outputs and data insights.

Last updated: October 24, 2026

Our Mission

SocialHipper exists to make influencer marketing transparent, data-driven, and accessible. Every piece of content and every metric we surface is held to that standard.

Content Standards

  • Accuracy: All content is fact-checked before publication. Blog posts cite primary sources and industry data where available. Statistics are verified against platform APIs and updated regularly.
  • Originality: We do not republish or spin content from other sources. All articles are original work created by our editorial team or verified contributors.
  • Relevance: We publish content that serves our audience — brands seeking influencers, creators growing their careers, and marketers optimizing campaigns. Content that does not serve this audience is not published.
  • Freshness: Articles are reviewed and updated periodically to ensure accuracy. When an article is substantively updated, the "Updated" date is displayed alongside the original publication date.

Data Methodology

Every figure on a profile page comes from public data. Here is exactly how each one is worked out. All of them are estimates and directional indicators, not official platform numbers.

Where the data comes from

  • Instagram: public business and creator accounts through Meta's official Graph API.
  • YouTube: public channel and video statistics through the YouTube Data API.
  • Pinterest: public profile and Pin information.
  • Profiles are refreshed on a rolling schedule, so some are more current than others. Each profile shows when its data was last updated.

Engagement rate

The average likes plus comments on the 20 most recent posts, divided by followers (Instagram) or by average views (YouTube and Pinterest), times 100. Ratings come from the spread across the creators we track (October 2026): "average" starts at the 25th percentile, "good" at the 75th and "excellent" at the 90th. On Instagram, accounts under 10,000 followers have a median of 1.6% (good from 3.4%) and larger accounts a median of 0.8% (good from 2%). On YouTube the median is 2.2% of views (good from 3.1%), at every channel size. Pinterest, where we track too few accounts to measure, uses 0.3% as average and 1% as good.

Quality score

A SocialHipper score from 0 to 100, not a platform metric. It combines five parts:

  • Engagement against the platform benchmark (40%)
  • Followers compared with accounts followed (20%)
  • Profile completeness: name, photo, bio, website, location and category (15%)
  • Posting consistency over recent posts (15%)
  • Growth pattern from our follower history (10%)

Earnings estimate

A rough range for one sponsored post. On Instagram and Pinterest we start from a typical price per 1,000 followers ($10 on Instagram, $4 on Pinterest), lower it for very large accounts (which charge less per follower) and raise or lower it by engagement. YouTube sponsorships are priced on views: about $25 per 1,000 views of the channel's average video (or, when we don't have its views, the typical views for a channel of its size), raised or lowered by engagement per view. Every estimate is shown as a range 30% either side. Real rates depend on niche, format, usage rights and negotiation, so treat it as a starting point, not a quote.

Growth

Follower growth is calculated from the history we record each time a profile is refreshed. We only show it once we have at least a week of history, so new profiles show a dash instead of a misleading number.

Editorial Independence

SocialHipper's editorial content is independent of our commercial relationships. Brand partnerships, sponsored content, and advertising do not influence our rankings, quality scores, or editorial recommendations. If content is sponsored or paid, it is clearly disclosed.

Author Expertise

Blog articles on SocialHipper are written or reviewed by people with direct experience in influencer marketing, social media analytics, or digital advertising. Author profiles are available on each article page and include relevant background information.

Corrections Policy

If we publish incorrect information, we correct it promptly. Corrections are noted at the top of the affected article with an explanation of what changed and when. If you spot an error, please contact us at our contact page.

User-Generated Content

User-submitted reviews and comments are moderated to remove spam, offensive content, and factual inaccuracies. Reviews reflect the individual experiences of users and do not necessarily represent the views of SocialHipper.

Tool Disclaimers

Our free tools — including the Engagement Rate Calculator, Fake Follower Checker, Earnings Estimator, Instagram Audit, and Hashtag Generator — produce estimates based on user-provided inputs and industry benchmarks. Results are for informational purposes only and should not be treated as precise financial or performance guarantees.

Contact

Questions about our editorial policy? Reach out through our contact page or email us at [email protected].

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