Influencer Earnings Estimator
Estimate potential earnings per sponsored post based on audience size and engagement.
In short: in 2026 a sponsored Instagram post from a typical creator is worth about $177 to $329 at 10,000 to 100,000 followers and $1,037 to $1,927 at 100,000 to 500,000, by SocialHipper's estimates across 4,216 creators. Engagement moves the price: over half of Instagram accounts above 10,000 followers have engagement under 1%. YouTube is priced on views per video, not subscribers.
Estimated price per sponsored post
At 4 sponsored posts a month
Creator tier
Results are estimates only, based on industry benchmarks and user-provided inputs. Actual figures may vary. Not affiliated with or endorsed by any social media platform. Learn more.
Is this your account?
Claim your profile to show brands your verified stats and get found for campaigns.
Claim your profileHiring creators? Browse the rankings
Full price tables by tier and engagement: influencer pricing benchmarks 2026.
Frequently Asked Questions
How are earnings estimated?
Earnings are estimated based on follower count, engagement rate, and platform. Higher engagement and larger audiences command higher rates. These are industry averages and actual rates may vary.
How much does an influencer charge per post in 2026?
By SocialHipper's estimates across 4,216 creators, a sponsored Instagram post from a typical creator costs about $24 to $44 at 1,000 to 10,000 followers, $177 to $329 at 10,000 to 100,000, and $1,037 to $1,927 at 100,000 to 500,000. YouTube is priced on views: about $25 per 1,000 views of a typical video.
Should YouTube sponsorships be priced on subscribers or views?
Views. In 2026 a typical YouTube video was watched by only about 5 to 14% of the channel's subscribers, and channels of the same size differed sixfold in views per video. This estimator prices YouTube at about $25 per 1,000 views, adjusted for engagement per view, so enter the channel's typical views per video.
What are influencer tiers?
Nano (1K-10K), Micro (10K-100K), Mid-tier (100K-500K), Macro (500K-1M), and Mega (1M+). Each tier has different average rates per sponsored post.
Platform-Specific Earnings Estimator
Get tailored benchmarks, tips, and results optimized for each platform.
More Free Tools
Calculate engagement rates for any influencer profile.
Detect fake followers and assess audience authenticity.
Score an Instagram account's health, engagement and authenticity.
Generate relevant hashtags for your content niche.