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Top Instagram Lifestyle Influencers

674 Lifestyle creators on Instagram, ranked by followers and engagement.

674

Total Creators

393.0K

Avg Followers

4.70%

Avg Engagement

63/100

Avg SH Score

As of October 2026, the Instagram Lifestyle influencers with the most followers on SocialHipper are IShowSpeed (@ishowspeed, 55.0M followers), Humans of New York (@humansofny, 12.6M) and MichaelOlise (@m.olise, 11.8M). Across the 674 creators in this ranking, the average engagement rate is 4.7% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 63/100.

Countries (14)
United States 272 India 143 Canada 36 United Arab Emirates 28 Germany 27 Australia 25 Brazil 22 United Kingdom 19 Saudi Arabia 18 Malaysia 15 Philippines 14 Indonesia 13 Singapore 12 Thailand 6
Cities (20)
New York 29 Dallas 27 Bangalore 25 Dubai 21 Los Angeles 19 Toronto 19 Berlin 18 Austin 18 Riyadh 18 Denver 17 Mumbai 16 Sao Paulo 16 Kuala Lumpur 15 Sydney 15 Atlanta 15 Miami 14 Manila 14 Washington DC 14 Nashville 13 Minneapolis 13

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IShowSpeed

@ishowspeed Instagram

Philadelphia, United States

55.0M

Followers

10.60%

Engage

90/100

Excellent

Updated 16h ago

Lifestyle

Humans of New York

@humansofny Instagram

New York, United States

12.6M

Followers

0.73%

Engage

56/100

Average

Updated 14h ago

Lifestyle

MichaelOlise

@m.olise Instagram

Munich, Germany

11.8M

Followers

32.22%

Engage

80/100

Excellent

Updated 14h ago

Lifestyle

Aimee Song

@aimeesong Instagram

Los Angeles, United States

6.9M

Followers

0.01%

Engage

50/100

Average

Updated 13h ago

Fashion

Movlogs

@movlogs Instagram

Dubai, United Arab Emirates

5.7M

Followers

0.11%

Engage

52/100

Average

Updated 13h ago

Lifestyle

RAFAELLA

@rafaella Instagram

Rio de Janeiro, Brazil

5.5M

Followers

1.80%

Engage

59/100

Average

Updated 12h ago

Lifestyle

Austin McBroom

@austinmcbroom Instagram

Austin, United States

5.2M

Followers

1.64%

Engage

61/100

Good

Updated 12h ago

Lifestyle

Erika Schneider

@erikaschneider Instagram

4.1M

Followers

0.58%

Engage

55/100

Average

Updated 1h ago

Lifestyle

Keiani Mabe

@keiani Instagram

3.4M

Followers

5.93%

Engage

84/100

Excellent

Updated 12h ago

Running & Marathons

Dinesh Shetty

@danshet Instagram

Mumbai, India

3.3M

Followers

0.19%

Engage

60/100

Good

Updated 8h ago

Entertainment

Kai Trump

@kaitrump Instagram

Washington DC, United States

3.1M

Followers

1.05%

Engage

65/100

Good

Updated 8h ago

Lifestyle

Nabela Noor Martin

@nabela Instagram

Minneapolis, United States

3.0M

Followers

0.63%

Engage

62/100

Good

Updated 8h ago

Lifestyle

Chantel Mila

@mama_mila_au Instagram

Melbourne, Australia

3.0M

Followers

0.32%

Engage

57/100

Average

Updated 8h ago

Lifestyle

Casey Neistat

@caseyneistat Instagram

New York, United States

2.8M

Followers

3.08%

Engage

69/100

Good

Updated 7h ago

Lifestyle

Keith Lee

@keith_lee125 Instagram

New York, United States

2.8M

Followers

1.89%

Engage

74/100

Good

Updated 7h ago

Lifestyle

Naomi | Content Creator

@glamorouslyliving Instagram

Atlanta, United States

2.5M

Followers

1.28%

Engage

68/100

Good

Updated 3h ago

Lifestyle

Julie Sousa

@the_avantgarde_ Instagram

New York, United States

2.5M

Followers

0.61%

Engage

59/100

Average

Updated 6h ago

Home Decor

Sharon Verma

@sharonverma Instagram

Delhi, India

2.5M

Followers

44.33%

Engage

93/100

Excellent

Updated 1h ago

Couples & Relationships

Chicago Bears

@chicagobears Instagram

Chicago, United States

2.4M

Followers

2.73%

Engage

85/100

Excellent

Updated 6h ago

Lifestyle

ABHINAV YADAV

@_createyourtaste_ Instagram

Bangalore, India

2.4M

Followers

16.48%

Engage

82/100

Excellent

Updated 15h ago

DIY

Niharika Tiwari

@niharikatiwari001 Instagram

Jaipur, India

2.3M

Followers

9.81%

Engage

90/100

Excellent

Updated 6h ago

Lifestyle

G I N A J🖤Y C A R A N O

@ginajcarano Instagram

Chicago, United States

2.2M

Followers

1.49%

Engage

61/100

Good

Updated 4h ago

Lifestyle

Priyam Saraswat

@priyamsaraswat Instagram

Mumbai, India

2.1M

Followers

10.79%

Engage

86/100

Excellent

Updated 3h ago

Lifestyle

Xenia Adonts

@xeniaadonts Instagram

Berlin, Germany

2.1M

Followers

0.35%

Engage

56/100

Average

Updated 3h ago

Lifestyle

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Related Rankings

All Instagram Influencers Lifestyle in United States Lifestyle in India Lifestyle in Canada Lifestyle in United Arab Emirates Lifestyle in Germany Lifestyle in Australia Lifestyle in New York Lifestyle in Dallas Lifestyle in Bangalore Lifestyle in Dubai Lifestyle in Los Angeles Lifestyle in Toronto

Frequently Asked Questions

By followers, the top creators are IShowSpeed (@ishowspeed, 55.0M followers), Humans of New York (@humansofny, 12.6M) and MichaelOlise (@m.olise, 11.8M). The top Lifestyle Instagram influencers are ranked by follower count on SocialHipper. We track 674 Lifestyle creators with an average engagement rate of 4.7% and a SocialHipper score of 63/100 (our own metric, not endorsed by Instagram).
Use the country and city links below to drill down into location-specific rankings. For example, you can find top Lifestyle Instagram influencers in specific countries or cities.
The average engagement rate for Lifestyle influencers on Instagram in our database is 4.7%. Rates vary by follower count — micro-influencers typically see higher engagement.
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