Engagement Rate Calculator
Calculate any influencer's engagement rate instantly — for free.
In short: engagement rate is interactions divided by audience size. Judge it against the account's size and platform: in 2026 the median Instagram engagement rate is 1.57% for accounts under 10,000 followers and about 0.8% above that, while YouTube videos get about 2 to 2.3% likes and comments per view at every channel size.
Engagement rate
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Instagram engagement benchmarks 2026
| Followers | Median engagement | Top 25% start at |
|---|---|---|
| 1K – 10K (nano) | 1.57% | 3.38% |
| 10K – 100K (micro) | 0.79% | 2.07% |
| 100K – 500K (mid-tier) | 0.80% | 1.77% |
| 500K – 1M (macro) | 0.82% | 2.05% |
| 1M+ (mega) | 0.79% | 1.88% |
From 3,280 Instagram creator accounts tracked by SocialHipper, October 2026. Engagement = average likes and comments on the last 20 posts ÷ followers. Full benchmarks by tier and niche.
YouTube benchmarks 2026
| Subscribers | Typical views per video | Median engagement per view | Top 25% start at |
|---|---|---|---|
| 10K – 100K (micro) | 3,230 | 2.3% | 3.2% |
| 100K – 500K (mid-tier) | 18,741 | 2.2% | 3.1% |
| 500K – 1M (macro) | 102,689 | 1.9% | 2.7% |
| 1M+ (mega) | 641,361 | 2.1% | 3.4% |
From 74,522 videos published in 2026 by 543 YouTube channels tracked by SocialHipper, October 2026. Engagement = (likes + comments) ÷ views; per-channel medians, then medians across channels. Full YouTube benchmarks.
Frequently Asked Questions
What is engagement rate?
Engagement rate measures the level of interaction an influencer's content receives relative to their follower count. It typically includes likes, comments, and shares.
What is a good engagement rate?
It depends on the platform and the account size. On Instagram, the 2026 median across 3,280 creators SocialHipper tracks is 1.57% for accounts under 10,000 followers and about 0.8% above that, so 1% is solid for a larger account and 2% puts it in the top quarter. On YouTube, measured as likes and comments per view, the median is about 2 to 2.3% at every channel size and the top quarter starts at about 3%.
How is engagement rate calculated?
Engagement Rate = ((Likes + Comments) / Followers) × 100 on Instagram, using the average of recent posts. On YouTube divide by views instead of subscribers, because a typical video is watched by only about 5 to 14% of a channel's subscribers.
Why is engagement rate lower for bigger accounts?
On Instagram, engagement roughly halves once an account passes 10,000 followers: the 2026 median drops from 1.57% to about 0.8% and then stays flat up to accounts with millions of followers. On YouTube, engagement per view barely changes with channel size.
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