Engagement Rate Calculator
Calculate any influencer's engagement rate instantly — for free.
Results are estimates only, based on industry benchmarks and user-provided inputs. Actual figures may vary. Not affiliated with or endorsed by any social media platform. Learn more.
Engagement Rate
Frequently Asked Questions
What is engagement rate?
Engagement rate measures the level of interaction an influencer's content receives relative to their follower count. It typically includes likes, comments, and shares.
What is a good engagement rate?
On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. Pinterest engagement is typically 0.2-1%, measured by saves and clicks. YouTube engagement is typically measured by views rather than followers.
How is engagement rate calculated?
Engagement Rate = ((Likes + Comments + Shares) / Followers) × 100. This gives a percentage that represents how actively an influencer's audience interacts with their content.
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