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Top Instagram Baking Influencers

178 Baking creators on Instagram, ranked by followers and engagement.

178

Total Creators

215.3K

Avg Followers

3.05%

Avg Engagement

65/100

Avg SH Score

As of October 2026, the Instagram Baking influencers with the most followers on SocialHipper are Jo Lindner (@joesthetics, 6.8M followers), Chantel Mila (@mama_mila_au, 3.0M) and Carlo's Bakery (@carlosbakery, 2.8M). Across the 178 creators in this ranking, the average engagement rate is 3.05% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 65/100.

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@joesthetics Instagram

Bangkok, Thailand

6.8M

Followers

9.79%

Engage

93/100

Excellent

Updated 23h ago

Baking

@mama_mila_au Instagram

Melbourne, Australia

3.0M

Followers

0.32%

Engage

57/100

Average

Updated 18h ago

Lifestyle

@carlosbakery Instagram

Sao Paulo, Brazil

2.8M

Followers

0.08%

Engage

51/100

Average

Updated 17h ago

Food

@zermattneo Instagram

Singapore

2.6M

Followers

2.98%

Engage

85/100

Excellent

Updated 17h ago

Food

@anasofiafehn Instagram

Sao Paulo, Brazil

1.9M

Followers

1.48%

Engage

67/100

Good

Updated 11h ago

Food

@sidiously_ Instagram

Delhi, India

1.6M

Followers

3.05%

Engage

84/100

Excellent

Updated 8h ago

DJing

@bromabakery Instagram

New York, United States

1.5M

Followers

1.40%

Engage

68/100

Good

Updated 7h ago

Food

@vegasstarfish Instagram

Las Vegas, United States

1.3M

Followers

0.36%

Engage

59/100

Average

Updated 3h ago

Budget Travel

@visitabudhabi Instagram

Abu Dhabi, United Arab Emirates

1.1M

Followers

0.51%

Engage

60/100

Good

Updated 1d ago

Esports

@ashleymariesavage Instagram

Atlanta, United States

998.5K

Followers

1.90%

Engage

74/100

Good

Updated 22h ago

Baking

@kanak_gurnani Instagram

Hyderabad, India

892.1K

Followers

0.16%

Engage

55/100

Average

Updated 19h ago

Food

@mindyweiss Instagram

Houston, United States

801.3K

Followers

0.25%

Engage

56/100

Average

Updated 3mos ago — may be out of date

Wedding Photography

@sistersnacking Instagram

718.0K

Followers

0.76%

Engage

59/100

Average

Updated 7h ago

Food

@katieaustin Instagram

Austin, United States

482.6K

Followers

0.94%

Engage

62/100

Good

Updated 2d ago

Pregnancy

@misszuzucchini Instagram

Dubai, United Arab Emirates

471.0K

Followers

2.06%

Engage

80/100

Excellent

Updated 22h ago

Food

@chef_midhun Instagram

Kochi, India

433.4K

Followers

0.56%

Engage

57/100

Average

Updated 2mos ago — may be out of date

Food

@atl_bucketlist Instagram

Atlanta, United States

412.5K

Followers

0.42%

Engage

58/100

Average

Updated 2mos ago — may be out of date

Food

@delhifoodnest Instagram

409.4K

Followers

1.65%

Engage

69/100

Good

Updated 5mos ago — may be out of date

Food

@hungrycochin Instagram

Kochi, India

375.4K

Followers

0.86%

Engage

60/100

Good

Updated 2d ago

Mountain Trekking

@kkimthai Instagram

Bangkok, Thailand

365.4K

Followers

0.77%

Engage

57/100

Average

Updated 12h ago

Food

@newtochennai Instagram

Chennai, India

350.4K

Followers

0.69%

Engage

57/100

Average

Updated 2mos ago — may be out of date

Food

@lasvegaschicas Instagram

304.4K

Followers

0.59%

Engage

57/100

Average

Updated 9h ago

Travel

@janemomnts Instagram

Dubai, United Arab Emirates

290.7K

Followers

1.29%

Engage

60/100

Good

Updated 1d ago

Cricket

@thecaroandtina Instagram

Atlanta, United States

274.2K

Followers

1.36%

Engage

66/100

Good

Updated 1d ago

Food

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Related Rankings

Frequently Asked Questions

By followers, the top creators are Jo Lindner (@joesthetics, 6.8M followers), Chantel Mila (@mama_mila_au, 3.0M) and Carlo's Bakery (@carlosbakery, 2.8M). The top Baking Instagram influencers are ranked by follower count on SocialHipper. We track 178 Baking creators with an average engagement rate of 3.05% and a SocialHipper score of 65/100 (our own metric, not endorsed by Instagram).
Use the country and city links below to drill down into location-specific rankings. For example, you can find top Baking Instagram influencers in specific countries or cities.
The average engagement rate for Baking influencers on Instagram in our database is 3.05%. Rates vary by follower count — micro-influencers typically see higher engagement.