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Rajat Jain

Founder of SocialHipper, with over a decade in social media and digital marketing. Rajat writes about influencer pricing, engagement benchmarks and creator analytics, drawing on data from the thousands of creators SocialHipper tracks.

42 articles published

Education 2 min read

How to Calculate (Real) Engagement Rate in 2026

Engagement rate is the most important metric in influencer marketing — but most people calculate it wrong. Here's the definitive guide to getting it right.