Insights, tips, and strategies for influencer marketing success.
5 min read
Carousels get the most likes and comments per follower on Instagram, beating the same creator's own Reels for 65% of creators, yet Reels rose to 74% of posts in 2026. Engagement by format and account size.
4 min read
A typical YouTube video gets views equal to only 5 to 14% of the channel's subscribers. Typical views and engagement by channel size in 2026, and why sponsorships should be priced on views.
6 min read
Estimated sponsored post prices for 4,216 Instagram, YouTube and Pinterest creators by follower tier, and why over half of Instagram creators above 10K followers should charge below the base rate.
3 min read
The median Instagram engagement rate is 1.0% across 3,280 creator accounts. Benchmarks by follower tier and niche, and what counts as good in 2026.
4 min read
Micro vs macro marketing influencers on Pinterest: a clear breakdown of engagement, reach and ROI to help you choose the right partner mix.
Marketing 2 min read
User-generated content is the most trusted form of marketing. Here's how brands can build a systematic UGC strategy that scales.
Marketing 2 min read
Data from 50,000+ campaigns shows that micro-influencers consistently deliver higher ROI than celebrity endorsements. Here's why — and how to leverage them.
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