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Top Instagram Beauty Influencers

449 Beauty creators on Instagram, ranked by followers and engagement.

449

Total Creators

1.8M

Avg Followers

2.63%

Avg Engagement

62/100

Avg SH Score

As of October 2026, the Instagram Beauty influencers with the most followers on SocialHipper are Kylie (@kyliejenner, 381.3M followers), Kendall (@kendalljenner, 277.7M) and Narin’s Beauty (@narins_beauty, 16.9M). Across the 449 creators in this ranking, the average engagement rate is 2.63% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 62/100.

Countries (14)
United States 154 India 85 Canada 34 Australia 29 United Kingdom 28 United Arab Emirates 27 Germany 15 Brazil 11 Indonesia 10 Philippines 10 Singapore 10 Saudi Arabia 10 Malaysia 7 Thailand 3
Cities (20)
Dubai 23 Toronto 21 Los Angeles 19 Sydney 19 Mumbai 16 London 15 Nashville 13 Berlin 13 Minneapolis 13 Denver 11 Austin 11 Jakarta 10 Melbourne 10 New York 10 Riyadh 10 Manila 10 Singapore 10 Delhi 9 Chicago 9 Sao Paulo 8

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Kylie

@kyliejenner Instagram

Los Angeles, United States

381.3M

Followers

0.66%

Engage

62/100

Good

Updated 17h ago

Makeup

Kendall

@kendalljenner Instagram

Los Angeles, United States

277.7M

Followers

0.58%

Engage

53/100

Average

Updated 3h ago

Beauty

Narin’s Beauty

@narins_beauty Instagram

Dubai, United Arab Emirates

16.9M

Followers

1.77%

Engage

68/100

Good

Updated 15h ago

Beauty

안효섭

@imhyoseop Instagram

Sao Paulo, Brazil

14.2M

Followers

6.74%

Engage

79/100

Good

Updated 14h ago

Beauty

Abhishek Sharma

@abhisheksharma_4 Instagram

Mumbai, India

11.6M

Followers

19.02%

Engage

87/100

Excellent

Updated 14h ago

Beauty

Nushrratt Bharuccha

@nushrrattbharuccha Instagram

Dallas, United States

6.2M

Followers

1.05%

Engage

56/100

Average

Updated 13h ago

Skincare

Mrunal Panchal Sharma

@mrunu Instagram

Jaipur, India

5.9M

Followers

0.73%

Engage

61/100

Good

Updated 13h ago

Beauty

Dimpi Sanghvi

@dimpisanghvi_ws Instagram

Riyadh, Saudi Arabia

4.8M

Followers

0.62%

Engage

56/100

Average

Updated 11h ago

Beauty

Riadh

@justriadh Instagram

4.5M

Followers

0.00%

Engage

51/100

Average

Updated 13h ago

Beauty

patrickstarrr

@patrickstarrr Instagram

Kuala Lumpur, Malaysia

4.1M

Followers

0.12%

Engage

54/100

Average

Updated 9h ago

Beauty

Shima Katouzian شیما کاتوزیان

@herosheemaz Instagram

New York, United States

3.3M

Followers

1.22%

Engage

68/100

Good

Updated 8h ago

Makeup

gabriela moura

@gabimfmoura Instagram

Rio de Janeiro, Brazil

3.1M

Followers

3.89%

Engage

88/100

Excellent

Updated 19h ago

Beauty

Chantel Mila

@mama_mila_au Instagram

Melbourne, Australia

3.0M

Followers

0.32%

Engage

57/100

Average

Updated 8h ago

Lifestyle

FARHANA

@farhanabodi Instagram

Dubai, United Arab Emirates

3.0M

Followers

0.01%

Engage

53/100

Average

Updated 18h ago

Beauty

Tati Westbrook

@glamlifeguru Instagram

Minneapolis, United States

2.1M

Followers

0.21%

Engage

46/100

Average

Updated 3h ago

Beauty

BEATRIZ CHIBA E CLARA

@reviewsporsp Instagram

Sao Paulo, Brazil

2.0M

Followers

5.38%

Engage

96/100

Excellent

Updated 2h ago

Haircare

Emma Hothersall | Everyday Fashion & Style

@whatemwore Instagram

Manchester, United Kingdom

2.0M

Followers

0.26%

Engage

56/100

Average

Updated 2h ago

Fashion

Lisa Del Piero

@lisadelpiero Instagram

Berlin, Germany

2.0M

Followers

0.14%

Engage

54/100

Average

Updated 2h ago

Fitness

steph hui

@stxph.h Instagram

Singapore

2.0M

Followers

2.81%

Engage

78/100

Good

Updated 1h ago

Makeup

Lifestyle Stores

@lifestylestores Instagram

Delhi, India

1.7M

Followers

0.00%

Engage

55/100

Average

Updated 47m ago

Small Business

Audrey Victoria

@audreyvictoriax Instagram

New York, United States

1.6M

Followers

0.58%

Engage

57/100

Average

Updated 1d ago

Beauty

Jillian Harris

@jillian.harris Instagram

Toronto, Canada

1.6M

Followers

0.21%

Engage

53/100

Average

Updated 1d ago

Skincare

Abbey Yung

@abbeyyung Instagram

Minneapolis, United States

1.6M

Followers

0.80%

Engage

62/100

Good

Updated 14h ago

Beauty

RZA

@rza Instagram

Denver, United States

1.6M

Followers

0.73%

Engage

53/100

Average

Updated 1d ago

Beauty

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Related Rankings

All Instagram Influencers Beauty in United States Beauty in India Beauty in Canada Beauty in Australia Beauty in United Kingdom Beauty in United Arab Emirates Beauty in Dubai Beauty in Toronto Beauty in Los Angeles Beauty in Sydney Beauty in Mumbai Beauty in London

Frequently Asked Questions

By followers, the top creators are Kylie (@kyliejenner, 381.3M followers), Kendall (@kendalljenner, 277.7M) and Narin’s Beauty (@narins_beauty, 16.9M). The top Beauty Instagram influencers are ranked by follower count on SocialHipper. We track 449 Beauty creators with an average engagement rate of 2.63% and a SocialHipper score of 62/100 (our own metric, not endorsed by Instagram).
Use the country and city links below to drill down into location-specific rankings. For example, you can find top Beauty Instagram influencers in specific countries or cities.
The average engagement rate for Beauty influencers on Instagram in our database is 2.63%. Rates vary by follower count — micro-influencers typically see higher engagement.
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