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Top Instagram Influencers in Australia

182 Instagram creators from Australia, ranked by followers across 46 categories.

180

Total Creators

483.6K

Avg Followers

3.85%

Avg Engagement

63/100

Avg SH Score

As of October 2026, the Instagram influencers in Australia with the most followers on SocialHipper are Tammy Hembrow ๐Ÿš (@tammyhembrow, 16.2M followers), KAYLA ITSINES (@kayla_itsines, 15.4M) and NewJeans (@newjeans_official, 12.8M). Across the 180 creators in this ranking, the average engagement rate is 3.85% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 63/100.

Categories (46)
Beauty 20 Lifestyle 15 Food 14 Parenting 13 Fitness 13 Fashion 9 Finance 8 Travel 6 Art 6 Music 6 Gaming 5 Business 5 Entertainment 4 Beverages & Cocktails 4 Photography 4 Beach Destinations 3 Sports 3 Technology 3 Health 3 Education 2 Running & Marathons 2 Wedding Photography 2 Special Needs 2 Comedy 2 Painting 2 Pregnancy 2 Nutrition & Diet 2 Woodworking 2 Theatre & Drama 1 DIY 1 Skincare 1 Career Advice 1 Regional Cuisine 1 Organization 1 Cultural Tourism 1 Home Decor 1 Gardening 1 Guitar 1 Womenswear 1 Memes 1 Women's Health 1 Product Photography 1 Football 1 STEM Education 1 Book Reviews 1 Luxury Fashion 1
Cities (2)
Sydney 118 Melbourne 62

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Tammy Hembrow ๐Ÿš

@tammyhembrow Instagram

Melbourne, Australia

16.2M

Followers

0.08%

Engage

54/100

Average

Updated 2h ago

Fitness

KAYLA ITSINES

@kayla_itsines Instagram

Melbourne, Australia

15.4M

Followers

0.04%

Engage

53/100

Average

Updated 2h ago

Women's Health

NewJeans

@newjeans_official Instagram

Sydney, Australia

12.8M

Followers

8.69%

Engage

89/100

Excellent

Updated 16h ago

Photography

Andy Cooks

@andyhearnden Instagram

Sydney, Australia

4.7M

Followers

0.46%

Engage

58/100

Average

Updated 13h ago

Food

Chantel Mila

@mama_mila_au Instagram

Melbourne, Australia

3.0M

Followers

0.32%

Engage

57/100

Average

Updated 10h ago

Lifestyle

Thoren โ€œThorโ€ Bradley

@bradley.thor Instagram

Sydney, Australia

2.3M

Followers

1.62%

Engage

71/100

Good

Updated 8h ago

Travel

Madeleine White Fedyk

@madeleinecwhite Instagram

Sydney, Australia

2.3M

Followers

3.60%

Engage

88/100

Excellent

Updated 7h ago

Fashion

Chloe Ting

@chloe_t Instagram

Melbourne, Australia

2.3M

Followers

0.80%

Engage

49/100

Average

Updated 2h ago

Fitness

Lachlan

@lachlan Instagram

Sydney, Australia

1.5M

Followers

1.48%

Engage

60/100

Good

Updated 1d ago

Entertainment

Sidney

@sidneyraz Instagram

Sydney, Australia

1.4M

Followers

4.02%

Engage

88/100

Excellent

Updated 1d ago

Food

Chris Kohler

@chriskohlernews Instagram

Sydney, Australia

1.3M

Followers

5.85%

Engage

93/100

Excellent

Updated 23h ago

Finance

Maddy MacRae

@maddy_macrae_ Instagram

Sydney, Australia

1.2M

Followers

1.81%

Engage

72/100

Good

Updated 21h ago

Comedy

sid

@sidneyeweka Instagram

Sydney, Australia

1.2M

Followers

1.64%

Engage

71/100

Good

Updated 21h ago

Fashion

Sydney Leroux

@sydneyleroux Instagram

Sydney, Australia

1.1M

Followers

1.26%

Engage

63/100

Good

Updated 21h ago

Football

Chloe Morello

@chloemorello Instagram

Sydney, Australia

1.1M

Followers

0.13%

Engage

52/100

Average

Updated 21h ago

Beauty

Lauren Curtis

@lozcurtis Instagram

Sydney, Australia

1.0M

Followers

0.00%

Engage

48/100

Average

Updated 20h ago

Special Needs

Lily Huynh

@biteswithlily Instagram

Sydney, Australia

945.6K

Followers

9.40%

Engage

89/100

Excellent

Updated 12h ago

Food

Sydney Thomas

@iamsydneythomas Instagram

Sydney, Australia

923.4K

Followers

1.67%

Engage

65/100

Good

Updated 11h ago

Parenting

OLIVIA MAY

@_omay Instagram

Melbourne, Australia

870.1K

Followers

1.59%

Engage

71/100

Good

Updated 11h ago

Nutrition & Diet

Jamie Zhu

@jamiezhu Instagram

Sydney, Australia

859.4K

Followers

1.70%

Engage

68/100

Good

Updated 11h ago

Regional Cuisine

๐—ฆ๐˜†๐—ฑ๐—ป๐—ฒ๐˜† ๐— ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป

@sydney_morgan Instagram

Sydney, Australia

791.6K

Followers

0.65%

Engage

52/100

Average

Updated 3d ago

Entertainment

Nathan McCallum

@nathan Instagram

Melbourne, Australia

747.5K

Followers

0.27%

Engage

56/100

Average

Updated 1h ago

Music

Sydney Smith ๐Ÿฆ‹

@sydneysmittth Instagram

Sydney, Australia

740.9K

Followers

0.92%

Engage

61/100

Good

Updated 2mos ago โ€” may be out of date

Beauty

Red Bull Australia

@redbullau Instagram

Melbourne, Australia

693.1K

Followers

0.26%

Engage

54/100

Average

Updated 2h ago

Entertainment

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Related Rankings

All Instagram Influencers Beauty in Australia Lifestyle in Australia Food in Australia Parenting in Australia Fitness in Australia Fashion in Australia Instagram in Sydney Instagram in Melbourne

Frequently Asked Questions

By followers, the top creators are Tammy Hembrow ๐Ÿš (@tammyhembrow, 16.2M followers), KAYLA ITSINES (@kayla_itsines, 15.4M) and NewJeans (@newjeans_official, 12.8M). SocialHipper tracks 182 Instagram influencers in Australia. They have an average engagement rate of 3.85% and a SocialHipper score of 63/100 (our own metric, not provided by Instagram). Browse the complete ranked list above.
The top cities for Instagram influencers in Australia are Sydney (118 creators) and Melbourne (62 creators).
Popular categories among Instagram influencers in Australia include Beauty (20 creators), Lifestyle (15 creators), Food (14 creators), Parenting (13 creators) and Fitness (13 creators).
Engagement rate is average likes plus comments per post, divided by followers, times 100. On Instagram, the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter.
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