Skip to main content

Top Instagram Influencers in Australia

183 Instagram creators from Australia, ranked by followers across 46 categories.

183

Total Creators

478.7K

Avg Followers

3.81%

Avg Engagement

63/100

Avg SH Score

As of October 2026, the Instagram influencers in Australia with the most followers on SocialHipper are Tammy Hembrow ๐Ÿš (@tammyhembrow, 16.2M followers), KAYLA ITSINES (@kayla_itsines, 15.4M) and NewJeans (@newjeans_official, 12.8M). Across the 183 creators in this ranking, the average engagement rate is 3.81% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 63/100.

Categories (46)
Beauty 20 Lifestyle 16 Fitness 15 Food 13 Parenting 12 Fashion 9 Finance 8 Art 7 Music 6 Travel 6 Business 5 Gaming 5 Entertainment 4 Beverages & Cocktails 4 Photography 4 Sports 3 Technology 3 Nutrition & Diet 3 Health 3 Beach Destinations 3 Running & Marathons 2 Special Needs 2 Wedding Photography 2 Comedy 2 Pregnancy 2 Painting 2 Woodworking 2 Education 2 DIY 1 Skincare 1 Career Advice 1 Organization 1 Cultural Tourism 1 Regional Cuisine 1 Home Decor 1 Guitar 1 Womenswear 1 Gardening 1 Women's Health 1 Product Photography 1 Memes 1 Book Reviews 1 Football 1 STEM Education 1 Luxury Fashion 1 Theatre & Drama 1
Cities (2)
Sydney 118 Melbourne 65

Hiring creators in Australia? Post a free campaign and let them apply, or invite the ones you like.

Post a free campaign

Tammy Hembrow ๐Ÿš

@tammyhembrow Instagram

Melbourne, Australia

16.2M

Followers

0.08%

Engage

54/100

Average

Updated 16h ago

Fitness

KAYLA ITSINES

@kayla_itsines Instagram

Melbourne, Australia

15.4M

Followers

0.04%

Engage

53/100

Average

Updated 16h ago

Women's Health

NewJeans

@newjeans_official Instagram

Sydney, Australia

12.8M

Followers

8.69%

Engage

89/100

Excellent

Updated 5h ago

Photography

Andy Cooks

@andyhearnden Instagram

Sydney, Australia

4.7M

Followers

0.49%

Engage

59/100

Average

Updated 2h ago

Food

Chantel Mila

@mama_mila_au Instagram

Melbourne, Australia

3.0M

Followers

0.32%

Engage

57/100

Average

Updated 1d ago

Lifestyle

Thoren โ€œThorโ€ Bradley

@bradley.thor Instagram

Sydney, Australia

2.3M

Followers

1.62%

Engage

71/100

Good

Updated 22h ago

Travel

Madeleine White Fedyk

@madeleinecwhite Instagram

Sydney, Australia

2.3M

Followers

3.60%

Engage

88/100

Excellent

Updated 21h ago

Fashion

Chloe Ting

@chloe_t Instagram

Melbourne, Australia

2.3M

Followers

0.80%

Engage

49/100

Average

Updated 16h ago

Fitness

Lachlan

@lachlan Instagram

Sydney, Australia

1.5M

Followers

1.48%

Engage

60/100

Good

Updated 13h ago

Entertainment

Sidney

@sidneyraz Instagram

Sydney, Australia

1.4M

Followers

4.06%

Engage

89/100

Excellent

Updated 13h ago

Lifestyle

Chris Kohler

@chriskohlernews Instagram

Sydney, Australia

1.3M

Followers

5.87%

Engage

93/100

Excellent

Updated 9h ago

Finance

Maddy MacRae

@maddy_macrae_ Instagram

Sydney, Australia

1.2M

Followers

1.93%

Engage

73/100

Good

Updated 9h ago

Comedy

sid

@sidneyeweka Instagram

Sydney, Australia

1.2M

Followers

1.64%

Engage

71/100

Good

Updated 9h ago

Fashion

Sydney Leroux

@sydneyleroux Instagram

Sydney, Australia

1.1M

Followers

1.26%

Engage

63/100

Good

Updated 1h ago

Football

Chloe Morello

@chloemorello Instagram

Sydney, Australia

1.1M

Followers

0.13%

Engage

52/100

Average

Updated 1h ago

Beauty

Lauren Curtis

@lozcurtis Instagram

Sydney, Australia

1.0M

Followers

0.00%

Engage

48/100

Average

Updated 1h ago

Special Needs

Lily Huynh

@biteswithlily Instagram

Sydney, Australia

945.6K

Followers

9.40%

Engage

89/100

Excellent

Updated 1d ago

Food

Sydney Thomas

@iamsydneythomas Instagram

Sydney, Australia

923.4K

Followers

1.67%

Engage

65/100

Good

Updated 1d ago

Parenting

OLIVIA MAY

@_omay Instagram

Melbourne, Australia

870.1K

Followers

1.59%

Engage

71/100

Good

Updated 1d ago

Nutrition & Diet

Jamie Zhu

@jamiezhu Instagram

Sydney, Australia

859.4K

Followers

1.70%

Engage

68/100

Good

Updated 1d ago

Regional Cuisine

๐—ฆ๐˜†๐—ฑ๐—ป๐—ฒ๐˜† ๐— ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป

@sydney_morgan Instagram

Sydney, Australia

791.6K

Followers

0.65%

Engage

52/100

Average

Updated 4d ago

Entertainment

Nathan McCallum

@nathan Instagram

Melbourne, Australia

747.5K

Followers

0.27%

Engage

56/100

Average

Updated 15h ago

Music

Sydney Smith ๐Ÿฆ‹

@sydneysmittth Instagram

Sydney, Australia

740.9K

Followers

0.92%

Engage

61/100

Good

Updated 2mos ago โ€” may be out of date

Beauty

Red Bull Australia

@redbullau Instagram

Melbourne, Australia

693.1K

Followers

0.26%

Engage

54/100

Average

Updated 16h ago

Entertainment

Hiring creators in Australia?

  • Post a campaign for free. Creators who fit apply to you.
  • Invite the creators you like straight from their profile.
  • Pay safely: money is held in escrow until you approve the content.
Post a free campaign Shortlist creators

Related Rankings

All Instagram Influencers Beauty in Australia Lifestyle in Australia Fitness in Australia Food in Australia Parenting in Australia Fashion in Australia Instagram in Sydney Instagram in Melbourne

Frequently Asked Questions

By followers, the top creators are Tammy Hembrow ๐Ÿš (@tammyhembrow, 16.2M followers), KAYLA ITSINES (@kayla_itsines, 15.4M) and NewJeans (@newjeans_official, 12.8M). SocialHipper tracks 183 Instagram influencers in Australia. They have an average engagement rate of 3.81% and a SocialHipper score of 63/100 (our own metric, not provided by Instagram). Browse the complete ranked list above.
The top cities for Instagram influencers in Australia are Sydney (118 creators) and Melbourne (65 creators).
Popular categories among Instagram influencers in Australia include Beauty (20 creators), Lifestyle (16 creators), Fitness (15 creators), Food (13 creators) and Parenting (12 creators).
Engagement rate is average likes plus comments per post, divided by followers, times 100. On Instagram, the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter.
Compare