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Top Instagram Influencers in Brazil

102 Instagram creators from Brazil, ranked by followers across 39 categories.

102

Total Creators

1.1M

Avg Followers

1.95%

Avg Engagement

62/100

Avg SH Score

As of October 2026, the Instagram influencers in Brazil with the most followers on SocialHipper are ์•ˆํšจ์„ญ (@imhyoseop, 14.2M followers), LukasRuiz (@vintageculture, 11.7M) and CAMILA COELHO (@camilacoelho, 10.4M). Across the 102 creators in this ranking, the average engagement rate is 1.95% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 62/100.

Categories (39)
Lifestyle 12 Music 9 Fitness 8 Travel 6 Parenting 6 Beauty 6 Food 6 Photography 5 Fashion 4 Art 4 Entertainment 3 Sports 2 Cultural Tourism 2 DIY 2 Gaming 2 Startups 2 DJing 1 Regional Cuisine 1 Makeup 1 Haircare 1 Leadership 1 Finance 1 Football 1 Business 1 Vegan Cooking 1 Guitar 1 Food Reviews 1 PC Gaming 1 Luxury Fashion 1 Comedy 1 Freelancing 1 Health 1 Couples & Relationships 1 Skincare 1 Smartphones 1 Yoga 1 Technology 1 Gadgets & Reviews 1 Wedding Photography 1
Cities (2)
Sao Paulo 72 Rio de Janeiro 30

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์•ˆํšจ์„ญ

@imhyoseop Instagram

Sao Paulo, Brazil

14.2M

Followers

6.74%

Engage

79/100

Good

Updated 15h ago

Beauty

LukasRuiz

@vintageculture Instagram

Sao Paulo, Brazil

11.7M

Followers

1.31%

Engage

68/100

Good

Updated 12h ago

Music

CAMILA COELHO

@camilacoelho Instagram

Sao Paulo, Brazil

10.4M

Followers

0.49%

Engage

59/100

Average

Updated 15h ago

Fashion

Vivi Winkler ๐Ÿ‡ง๐Ÿ‡ท

@viviwinkler Instagram

Sao Paulo, Brazil

7.8M

Followers

0.26%

Engage

61/100

Good

Updated 14h ago

Startups

Carol Vaz

@teamcarolvaz Instagram

Rio de Janeiro, Brazil

7.7M

Followers

0.13%

Engage

53/100

Average

Updated 14h ago

Fitness

Gรกbi

@eusougabriela Instagram

Sao Paulo, Brazil

5.5M

Followers

0.46%

Engage

58/100

Average

Updated 14h ago

Fitness

RAFAELLA

@rafaella Instagram

Rio de Janeiro, Brazil

5.5M

Followers

1.80%

Engage

59/100

Average

Updated 13h ago

Lifestyle

Ana Paula Siebert Justus

@anapaulasiebert Instagram

Sao Paulo, Brazil

3.9M

Followers

1.49%

Engage

68/100

Good

Updated 10h ago

Startups

Francisco Lachowski

@chico_lachowski Instagram

Sao Paulo, Brazil

3.5M

Followers

1.54%

Engage

68/100

Good

Updated 10h ago

Fashion

Julia K Barni

@juliakbarni Instagram

Sao Paulo, Brazil

3.1M

Followers

0.45%

Engage

58/100

Average

Updated 9h ago

Fashion

gabriela moura

@gabimfmoura Instagram

Rio de Janeiro, Brazil

3.1M

Followers

3.89%

Engage

88/100

Excellent

Updated 20h ago

Beauty

Carlo's Bakery

@carlosbakery Instagram

Sao Paulo, Brazil

2.8M

Followers

0.08%

Engage

51/100

Average

Updated 8h ago

Food

Mauriฬcio Meirelles

@maumeirelles Instagram

Sao Paulo, Brazil

2.6M

Followers

3.75%

Engage

89/100

Excellent

Updated 7h ago

Entertainment

BEATRIZ CHIBA E CLARA

@reviewsporsp Instagram

Sao Paulo, Brazil

2.0M

Followers

5.38%

Engage

96/100

Excellent

Updated 3h ago

Haircare

Alex Costa | style, grooming & business

@alexcosta Instagram

Sao Paulo, Brazil

2.0M

Followers

0.23%

Engage

55/100

Average

Updated 2h ago

Freelancing

Ana Sofiฬa

@anasofiafehn Instagram

Sao Paulo, Brazil

1.9M

Followers

1.48%

Engage

67/100

Good

Updated 2h ago

Food

Larissa Liveir

@larissaliveir Instagram

Sao Paulo, Brazil

1.7M

Followers

1.33%

Engage

60/100

Good

Updated 1h ago

Guitar

Vicky Montanari

@vicmontanari Instagram

Rio de Janeiro, Brazil

1.5M

Followers

1.33%

Engage

70/100

Good

Updated 1d ago

Regional Cuisine

Daiane ๐Ÿ‡ง๐Ÿ‡ท

@daianesodre Instagram

Sao Paulo, Brazil

1.5M

Followers

0.77%

Engage

53/100

Average

Updated 1d ago

Makeup

Plant Based News

@plantbasednews Instagram

Sao Paulo, Brazil

1.5M

Followers

1.17%

Engage

67/100

Good

Updated 1d ago

Vegan Cooking

Matthias James Barker, LMHC

@matthiasjbarker Instagram

Sao Paulo, Brazil

1.4M

Followers

0.00%

Engage

50/100

Average

Updated 1d ago

Parenting

CAROL DEL GADO ๐ŸŒธ

@soucaroldelgado Instagram

Sao Paulo, Brazil

1.4M

Followers

1.41%

Engage

70/100

Good

Updated 23h ago

Entertainment

๐“›๐“ฒ๐“ฟ๐“ฒ๐“ช ๐“ท๐“พ๐“ท๐“ฎ๐“ผ ๐“ถ๐“ช๐“ป๐“บ๐“พ๐“ฎ๐“ผ

@livia Instagram

Sao Paulo, Brazil

1.3M

Followers

1.89%

Engage

72/100

Good

Updated 23h ago

Art

Amanda Ensing

@amandaensing Instagram

Sao Paulo, Brazil

1.3M

Followers

0.17%

Engage

50/100

Average

Updated 23h ago

Lifestyle

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Related Rankings

All Instagram Influencers Lifestyle in Brazil Music in Brazil Fitness in Brazil Travel in Brazil Parenting in Brazil Beauty in Brazil Instagram in Sao Paulo Instagram in Rio de Janeiro

Frequently Asked Questions

By followers, the top creators are ์•ˆํšจ์„ญ (@imhyoseop, 14.2M followers), LukasRuiz (@vintageculture, 11.7M) and CAMILA COELHO (@camilacoelho, 10.4M). SocialHipper tracks 102 Instagram influencers in Brazil. They have an average engagement rate of 1.95% and a SocialHipper score of 62/100 (our own metric, not provided by Instagram). Browse the complete ranked list above.
The top cities for Instagram influencers in Brazil are Sao Paulo (72 creators) and Rio de Janeiro (30 creators).
Popular categories among Instagram influencers in Brazil include Lifestyle (12 creators), Music (9 creators), Fitness (8 creators), Travel (6 creators) and Parenting (6 creators).
Engagement rate is average likes plus comments per post, divided by followers, times 100. On Instagram, the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter.
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