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Top Instagram Influencers in Brazil

102 Instagram creators from Brazil, ranked by followers across 39 categories.

102

Total Creators

1.1M

Avg Followers

1.85%

Avg Engagement

62/100

Avg SH Score

As of October 2026, the Instagram influencers in Brazil with the most followers on SocialHipper are ์•ˆํšจ์„ญ (@imhyoseop, 14.2M followers), LukasRuiz (@vintageculture, 11.7M) and CAMILA COELHO (@camilacoelho, 10.4M). Across the 102 creators in this ranking, the average engagement rate is 1.85% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 62/100.

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@imhyoseop Instagram

Sao Paulo, Brazil

14.2M

Followers

6.48%

Engage

79/100

Good

Updated 1h ago

Beauty

@vintageculture Instagram

Sao Paulo, Brazil

11.7M

Followers

1.31%

Engage

68/100

Good

Updated 23h ago

Music

@camilacoelho Instagram

Sao Paulo, Brazil

10.4M

Followers

0.50%

Engage

59/100

Average

Updated 1h ago

Fashion

@viviwinkler Instagram

Sao Paulo, Brazil

7.8M

Followers

0.27%

Engage

61/100

Good

Updated 45m ago

Startups

@teamcarolvaz Instagram

Rio de Janeiro, Brazil

7.7M

Followers

0.15%

Engage

53/100

Average

Updated 44m ago

Fitness

@eusougabriela Instagram

Sao Paulo, Brazil

5.5M

Followers

0.46%

Engage

58/100

Average

Updated 1d ago

Fitness

@rafaella Instagram

Rio de Janeiro, Brazil

5.5M

Followers

1.80%

Engage

59/100

Average

Updated 1d ago

Lifestyle

@anapaulasiebert Instagram

Sao Paulo, Brazil

3.9M

Followers

1.49%

Engage

68/100

Good

Updated 21h ago

Startups

@chico_lachowski Instagram

Sao Paulo, Brazil

3.5M

Followers

1.54%

Engage

68/100

Good

Updated 21h ago

Fashion

@juliakbarni Instagram

Sao Paulo, Brazil

3.1M

Followers

0.45%

Engage

58/100

Average

Updated 20h ago

Fashion

@gabimfmoura Instagram

Rio de Janeiro, Brazil

3.1M

Followers

3.96%

Engage

88/100

Excellent

Updated 6h ago

Beauty

@carlosbakery Instagram

Sao Paulo, Brazil

2.8M

Followers

0.08%

Engage

51/100

Average

Updated 19h ago

Food

@maumeirelles Instagram

Sao Paulo, Brazil

2.6M

Followers

3.75%

Engage

89/100

Excellent

Updated 18h ago

Entertainment

@reviewsporsp Instagram

Sao Paulo, Brazil

2.0M

Followers

5.38%

Engage

96/100

Excellent

Updated 14h ago

Haircare

@alexcosta Instagram

Sao Paulo, Brazil

2.0M

Followers

0.23%

Engage

55/100

Average

Updated 13h ago

Freelancing

@anasofiafehn Instagram

Sao Paulo, Brazil

1.9M

Followers

1.48%

Engage

67/100

Good

Updated 13h ago

Food

@larissaliveir Instagram

Sao Paulo, Brazil

1.7M

Followers

1.33%

Engage

60/100

Good

Updated 12h ago

Guitar

@vicmontanari Instagram

Rio de Janeiro, Brazil

1.5M

Followers

1.40%

Engage

71/100

Good

Updated 9h ago

Regional Cuisine

@daianesodre Instagram

Sao Paulo, Brazil

1.5M

Followers

0.78%

Engage

53/100

Average

Updated 9h ago

Makeup

@plantbasednews Instagram

Sao Paulo, Brazil

1.5M

Followers

1.22%

Engage

68/100

Good

Updated 9h ago

Vegan Cooking

@matthiasjbarker Instagram

Sao Paulo, Brazil

1.4M

Followers

0.00%

Engage

50/100

Average

Updated 9h ago

Parenting

@soucaroldelgado Instagram

Sao Paulo, Brazil

1.4M

Followers

1.38%

Engage

70/100

Good

Updated 9h ago

Startups

1.3M

Followers

1.91%

Engage

72/100

Good

Updated 5h ago

Art

@amandaensing Instagram

Sao Paulo, Brazil

1.3M

Followers

0.18%

Engage

50/100

Average

Updated 5h ago

Lifestyle

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Related Rankings

Frequently Asked Questions

By followers, the top creators are ์•ˆํšจ์„ญ (@imhyoseop, 14.2M followers), LukasRuiz (@vintageculture, 11.7M) and CAMILA COELHO (@camilacoelho, 10.4M). SocialHipper tracks 102 Instagram influencers in Brazil. They have an average engagement rate of 1.85% and a SocialHipper score of 62/100 (our own metric, not provided by Instagram). Browse the complete ranked list above.
The top cities for Instagram influencers in Brazil are Sao Paulo (72 creators) and Rio de Janeiro (30 creators).
Popular categories among Instagram influencers in Brazil include Lifestyle (12 creators), Music (9 creators), Fitness (8 creators), Beauty (6 creators) and Food (6 creators).
Engagement rate is average likes plus comments per post, divided by followers, times 100. On Instagram, the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter.