Skip to main content

Top Instagram Influencers in United States

1481 Instagram creators from United States, ranked by followers across 111 categories.

1,481

Total Creators

2.0M

Avg Followers

3.63%

Avg Engagement

63/100

Avg SH Score

As of October 2026, the Instagram influencers in United States with the most followers on SocialHipper are Leo Messi (@leomessi, 517.7M followers), Selena Gomez (@selenagomez, 402.5M) and Kylie (@kyliejenner, 381.3M). Across the 1,481 creators in this ranking, the average engagement rate is 3.63% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 63/100.

Categories (111)
Food 144 Lifestyle 141 Parenting 99 Art 84 Fashion 79 Photography 78 Fitness 75 Beauty 73 Travel 67 Comedy 52 Music 43 Finance 37 Entertainment 31 Business 30 Health 29 Sports 24 Technology 23 Gaming 19 Education 18 Beverages & Cocktails 17 DIY 16 Wedding Photography 16 Beach Destinations 15 Small Business 12 Leadership 11 Couples & Relationships 10 Baking 8 Food Reviews 8 Adventure Travel 8 Running & Marathons 8 Makeup 7 Nail Art 7 Luxury Fashion 6 Haircare 6 Vegan Cooking 6 Mountain Trekking 6 Cultural Tourism 6 Real Estate 6 Gardening 6 Yoga 5 Guitar 5 Home Decor 5 Football 5 Anime & Manga 5 Skincare 4 Regional Cuisine 4 Startups 4 Basketball 4 Theatre & Drama 4 Memes 4 Streetwear 3 Accessories 3 Fragrance 3 AI & Machine Learning 3 Budget Travel 3 Martial Arts 3 Esports 3 Retro Gaming 3 Hip Hop 3 Teaching 3 Book Reviews 3 Entrepreneurship 3 Celebrity News 3 Gadgets & Reviews 2 Luxury Travel 2 Nutrition & Diet 2 Luxury Lifestyle 2 Language Learning 2 STEM Education 2 Mental Health 2 Swimming 2 Combat Sports 2 TV Shows 2 Standup Comedy 2 Woodworking 2 Upcycling 2 Pregnancy 2 Menswear 1 Ethnic Wear 1 Natural Beauty 1 Smartphones 1 Street Food 1 CrossFit 1 Home Workouts 1 PC Gaming 1 Console Gaming 1 Game Development 1 Singing 1 DJing 1 Music Production 1 Music Reviews 1 Portrait Photography 1 Landscape Photography 1 Drone Photography 1 Wildlife Photography 1 Illustration 1 Street Art 1 Self Care 1 Sustainability 1 Online Courses 1 Study Tips 1 Career Advice 1 Women's Health 1 Tennis 1 Reality TV 1 Sketch Comedy 1 Regional Comedy 1 Toddler Activities 1 Homeschooling 1 Personal Finance 1 Budgeting 1
Cities (21)

Hiring creators in United States? Post a free campaign and let them apply, or invite the ones you like.

Post a free campaign

@leomessi Instagram

Miami, United States

517.7M

Followers

1.67%

Engage

70/100

Good

Updated 4h ago

Football

@selenagomez Instagram

Los Angeles, United States

402.5M

Followers

0.59%

Engage

56/100

Average

Updated 2h ago

Singing

@kyliejenner Instagram

Los Angeles, United States

381.3M

Followers

0.67%

Engage

62/100

Good

Updated 2h ago

Makeup

@therock Instagram

Los Angeles, United States

380.4M

Followers

0.07%

Engage

56/100

Average

Updated 2h ago

Entertainment

@khloekardashian Instagram

Los Angeles, United States

291.3M

Followers

0.00%

Engage

55/100

Average

Updated 2h ago

Reality TV

@kendalljenner Instagram

Los Angeles, United States

277.7M

Followers

0.58%

Engage

53/100

Average

Updated 13h ago

Beauty

@natgeo Instagram

Washington, United States

268.3M

Followers

0.03%

Engage

55/100

Average

Updated 1h ago

Wildlife Photography

@ishowspeed Instagram

Philadelphia, United States

55.0M

Followers

8.92%

Engage

90/100

Excellent

Updated 1h ago

Lifestyle

@9gag Instagram

New York, United States

51.8M

Followers

0.12%

Engage

54/100

Average

Updated 1h ago

Entertainment

@chancetherapper Instagram

Chicago, United States

18.2M

Followers

0.06%

Engage

54/100

Average

Updated 46m ago

Guitar

@humansofny Instagram

New York, United States

12.6M

Followers

0.73%

Engage

56/100

Average

Updated 1d ago

Lifestyle

@shein_men Instagram

Seattle, United States

8.1M

Followers

0.01%

Engage

56/100

Average

Updated 1d ago

Fashion

@forbes Instagram

Phoenix, United States

7.9M

Followers

0.02%

Engage

54/100

Average

Updated 1d ago

Technology

@aimeesong Instagram

Los Angeles, United States

6.9M

Followers

0.01%

Engage

50/100

Average

Updated 23h ago

Fashion

@yungmiami305 Instagram

Miami, United States

6.4M

Followers

1.22%

Engage

66/100

Good

Updated 23h ago

Music

@pgatour Instagram

Boston, United States

6.3M

Followers

0.17%

Engage

56/100

Average

Updated 23h ago

Travel

@nushrrattbharuccha Instagram

Dallas, United States

6.2M

Followers

1.05%

Engage

56/100

Average

Updated 23h ago

Skincare

@joshrichards Instagram

Philadelphia, United States

5.5M

Followers

0.48%

Engage

54/100

Average

Updated 22h ago

Photography

@sonypictures Instagram

New York, United States

5.2M

Followers

1.82%

Engage

74/100

Good

Updated 22h ago

Entertainment

@austinmcbroom Instagram

Austin, United States

5.2M

Followers

1.64%

Engage

61/100

Good

Updated 22h ago

Lifestyle

@hormozi Instagram

Washington DC, United States

5.1M

Followers

0.02%

Engage

58/100

Average

Updated 22h ago

Startups

@redbullusa Instagram

San Diego, United States

5.1M

Followers

0.19%

Engage

60/100

Good

Updated 21h ago

Fashion

@businessinsider Instagram

Miami, United States

5.0M

Followers

0.03%

Engage

54/100

Average

Updated 22h ago

Technology

@ig_jonathangaming Instagram

Miami, United States

4.6M

Followers

15.18%

Engage

85/100

Excellent

Updated 20h ago

Gaming

Hiring creators in United States?

  • Post a campaign for free. Creators who fit apply to you.
  • Invite the creators you like straight from their profile.
  • Pay safely: money is held in escrow until you approve the content.

Related Rankings

Frequently Asked Questions

By followers, the top creators are Leo Messi (@leomessi, 517.7M followers), Selena Gomez (@selenagomez, 402.5M) and Kylie (@kyliejenner, 381.3M). SocialHipper tracks 1481 Instagram influencers in United States. They have an average engagement rate of 3.63% and a SocialHipper score of 63/100 (our own metric, not provided by Instagram). Browse the complete ranked list above.
The top cities for Instagram influencers in United States are New York (130 creators), Los Angeles (103 creators), Chicago (96 creators), Dallas (91 creators) and Atlanta (89 creators).
Popular categories among Instagram influencers in United States include Food (144 creators), Lifestyle (141 creators), Parenting (99 creators), Art (84 creators) and Fashion (79 creators).
Engagement rate is average likes plus comments per post, divided by followers, times 100. On Instagram, the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter.