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Top Instagram Makeup Influencers in United States

79 Makeup creators on Instagram from United States — ranked by followers.

79

Total Creators

4.9M

Avg Followers

2.57%

Avg Engagement

64/100

Avg SH Score

As of October 2026, the Instagram Makeup influencers in United States with the most followers on SocialHipper are Kylie (@kyliejenner, 381.3M followers), Shima Katouzian شیما کاتوزیان (@herosheemaz, 3.3M) and Tati Westbrook (@glamlifeguru, 2.1M). Across the 79 creators in this ranking, the average engagement rate is 2.57% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 64/100.

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@kyliejenner Instagram

Los Angeles, United States

381.3M

Followers

0.66%

Engage

62/100

Good

Updated 19h ago

Makeup

@herosheemaz Instagram

New York, United States

3.3M

Followers

1.22%

Engage

68/100

Good

Updated 10h ago

Makeup

@glamlifeguru Instagram

Minneapolis, United States

2.1M

Followers

0.21%

Engage

46/100

Average

Updated 5h ago

Beauty

@kk_fit_ Instagram

Washington DC, United States

935.6K

Followers

1.00%

Engage

64/100

Good

Updated 11h ago

Wedding Photography

@huntforstyles Instagram

San Diego, United States

577.8K

Followers

1.37%

Engage

68/100

Good

Updated 2mos ago — may be out of date

Wedding Photography

@nailsbyzola Instagram

Los Angeles, United States

362.5K

Followers

1.74%

Engage

75/100

Good

Updated 1d ago

Beauty

@elaluz Instagram

Los Angeles, United States

224.8K

Followers

0.01%

Engage

49/100

Average

Updated 2mos ago — may be out of date

Beauty

@fatimathemua Instagram

Dallas, United States

193.3K

Followers

1.08%

Engage

65/100

Good

Updated 2mos ago — may be out of date

Beauty

@nailartbysig Instagram

Los Angeles, United States

150.2K

Followers

0.16%

Engage

53/100

Average

Updated 1d ago

Nail Art

@evilyn_mua Instagram

Nashville, United States

143.9K

Followers

1.07%

Engage

57/100

Average

Updated 4mos ago — may be out of date

Beauty

@jaedamariemakeup Instagram

Nashville, United States

140.3K

Followers

1.90%

Engage

79/100

Good

Updated 2mos ago — may be out of date

Beauty

@glamsquad Instagram

Los Angeles, United States

138.4K

Followers

0.05%

Engage

51/100

Average

Updated 2mos ago — may be out of date

Beauty

@meganparken Instagram

Austin, United States

125.1K

Followers

0.35%

Engage

50/100

Average

Updated 12h ago

Beauty

@jadoregrace Instagram

Philadelphia, United States

124.5K

Followers

1.07%

Engage

70/100

Good

Updated 2mos ago — may be out of date

Beauty

B4

@ba1nnn Instagram

Miami, United States

81.3K

Followers

12.78%

Engage

79/100

Good

Updated 2mos ago — may be out of date

Makeup

@bayleemadisonmakeup Instagram

Denver, United States

79.8K

Followers

0.54%

Engage

54/100

Average

Updated 3mos ago — may be out of date

Art

@prettybreemua Instagram

Miami, United States

77.6K

Followers

1.25%

Engage

63/100

Good

Updated 5h ago

Beauty

@lalabricheon Instagram

Houston, United States

72.0K

Followers

2.99%

Engage

83/100

Excellent

Updated 2mos ago — may be out of date

Makeup

@nailartbyqueenie Instagram

Los Angeles, United States

70.5K

Followers

0.01%

Engage

51/100

Average

Updated 1d ago

Beauty

@doorwaysofchicago Instagram

Chicago, United States

55.0K

Followers

1.09%

Engage

69/100

Good

Updated 22h ago

Budget Travel

@mariahcrose Instagram

Atlanta, United States

54.3K

Followers

5.36%

Engage

93/100

Excellent

Updated 2mos ago — may be out of date

Smartphones

53.8K

Followers

0.08%

Engage

54/100

Average

Updated 14h ago

Lifestyle

@joomee_song Instagram

Los Angeles, United States

42.9K

Followers

0.44%

Engage

53/100

Average

Updated 2d ago

Skincare

@kylastuart_makeup Instagram

San Diego, United States

28.9K

Followers

2.07%

Engage

72/100

Good

Updated 2mos ago — may be out of date

Beauty

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Related Rankings

Frequently Asked Questions

By followers, the top creators are Kylie (@kyliejenner, 381.3M followers), Shima Katouzian شیما کاتوزیان (@herosheemaz, 3.3M) and Tati Westbrook (@glamlifeguru, 2.1M). We track 79 Makeup Instagram influencers in United States with an average engagement rate of 2.57%. Browse the ranked list above.
Use the city filter. Popular cities include Los Angeles, Minneapolis and Nashville.
Engagement rate is average likes plus comments per post, divided by followers, times 100. On Instagram, the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter.