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Top Instagram Makeup Influencers

202 Makeup creators on Instagram, ranked by followers and engagement.

202

Total Creators

2.2M

Avg Followers

2.63%

Avg Engagement

62/100

Avg SH Score

As of October 2026, the Instagram Makeup influencers with the most followers on SocialHipper are Kylie (@kyliejenner, 381.3M followers), Narin’s Beauty (@narins_beauty, 16.9M) and Mrunal Panchal Sharma (@mrunu, 5.9M). Across the 202 creators in this ranking, the average engagement rate is 2.63% (the median is 1.6% for accounts under 10,000 followers and 0.8% above that, and 2% puts a larger account in the top quarter) and the average SocialHipper quality score is 62/100.

Countries (14)
United States 79 India 34 United Kingdom 16 United Arab Emirates 14 Australia 13 Canada 12 Indonesia 5 Saudi Arabia 5 Germany 5 Philippines 4 Singapore 3 Malaysia 3 Brazil 2 Thailand 1
Cities (20)
Dubai 13 Los Angeles 12 Minneapolis 9 Sydney 8 Austin 7 Toronto 7 London 7 Nashville 7 Delhi 6 Birmingham 5 Miami 5 Melbourne 5 Jakarta 5 Riyadh 5 Jaipur 5 Atlanta 4 Philadelphia 4 Washington DC 4 Denver 4 Manila 4

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Kylie

@kyliejenner Instagram

Los Angeles, United States

381.3M

Followers

0.66%

Engage

62/100

Good

Updated 18h ago

Makeup

Narin’s Beauty

@narins_beauty Instagram

Dubai, United Arab Emirates

16.9M

Followers

1.77%

Engage

68/100

Good

Updated 16h ago

Beauty

Mrunal Panchal Sharma

@mrunu Instagram

Jaipur, India

5.9M

Followers

0.73%

Engage

61/100

Good

Updated 14h ago

Beauty

patrickstarrr

@patrickstarrr Instagram

Kuala Lumpur, Malaysia

4.1M

Followers

0.12%

Engage

54/100

Average

Updated 10h ago

Beauty

Shima Katouzian شیما کاتوزیان

@herosheemaz Instagram

New York, United States

3.3M

Followers

1.22%

Engage

68/100

Good

Updated 9h ago

Makeup

FARHANA

@farhanabodi Instagram

Dubai, United Arab Emirates

3.0M

Followers

0.01%

Engage

53/100

Average

Updated 19h ago

Beauty

Tati Westbrook

@glamlifeguru Instagram

Minneapolis, United States

2.1M

Followers

0.21%

Engage

46/100

Average

Updated 4h ago

Beauty

Emma Hothersall | Everyday Fashion & Style

@whatemwore Instagram

Manchester, United Kingdom

2.0M

Followers

0.26%

Engage

56/100

Average

Updated 3h ago

Fashion

Lisa Del Piero

@lisadelpiero Instagram

Berlin, Germany

2.0M

Followers

0.14%

Engage

54/100

Average

Updated 3h ago

Fitness

steph hui

@stxph.h Instagram

Singapore

2.0M

Followers

2.81%

Engage

78/100

Good

Updated 2h ago

Makeup

Lifestyle Stores

@lifestylestores Instagram

Delhi, India

1.7M

Followers

0.00%

Engage

55/100

Average

Updated 1h ago

Small Business

Daiane 🇧🇷

@daianesodre Instagram

Sao Paulo, Brazil

1.5M

Followers

0.77%

Engage

53/100

Average

Updated 1d ago

Makeup

SOMETHINC

@somethincofficial Instagram

Jakarta, Indonesia

1.4M

Followers

0.00%

Engage

52/100

Average

Updated 23h ago

Lifestyle

Sophie Habboo

@sophiehabboo Instagram

Manchester, United Kingdom

1.1M

Followers

0.96%

Engage

60/100

Good

Updated 20h ago

Skincare

Chloe Morello

@chloemorello Instagram

Sydney, Australia

1.1M

Followers

0.13%

Engage

52/100

Average

Updated 20h ago

Beauty

Lily Huynh

@biteswithlily Instagram

Sydney, Australia

945.6K

Followers

9.40%

Engage

89/100

Excellent

Updated 11h ago

Food

Jessie Willis

@jessieblue_ Instagram

Dubai, United Arab Emirates

936.8K

Followers

0.19%

Engage

53/100

Average

Updated 11h ago

Fashion

K A T H R Y N & K E N D R A

@kk_fit_ Instagram

Washington DC, United States

935.6K

Followers

1.00%

Engage

64/100

Good

Updated 10h ago

Wedding Photography

Karine Dayane Macedo Influencer | Lifestyle

@karinedayane Instagram

866.9K

Followers

0.01%

Engage

48/100

Average

Updated 13h ago

Memes

Mrittika Bhunia

@winged__girl Instagram

Kolkata, India

853.8K

Followers

3.52%

Engage

80/100

Excellent

Updated 10h ago

Fashion

N E L L Y L O N D O N

@_nelly_london Instagram

London, United Kingdom

723.4K

Followers

5.49%

Engage

86/100

Excellent

Updated 6h ago

Makeup

Gina Ybarra

@huntforstyles Instagram

San Diego, United States

577.8K

Followers

1.37%

Engage

68/100

Good

Updated 2mos ago — may be out of date

Wedding Photography

Selena Marchand

@selenamup Instagram

Toronto, Canada

558.0K

Followers

0.82%

Engage

62/100

Good

Updated 2mos ago — may be out of date

Beauty

Samantha Guerrero

@samanthaguerrero_ Instagram

Toronto, Canada

522.5K

Followers

0.69%

Engage

61/100

Good

Updated 3d ago

Womenswear

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Related Rankings

All Instagram Influencers Makeup in United States Makeup in India Makeup in United Kingdom Makeup in United Arab Emirates Makeup in Australia Makeup in Canada Makeup in Dubai Makeup in Los Angeles Makeup in Minneapolis Makeup in Sydney Makeup in Austin Makeup in Toronto

Frequently Asked Questions

By followers, the top creators are Kylie (@kyliejenner, 381.3M followers), Narin’s Beauty (@narins_beauty, 16.9M) and Mrunal Panchal Sharma (@mrunu, 5.9M). The top Makeup Instagram influencers are ranked by follower count on SocialHipper. We track 202 Makeup creators with an average engagement rate of 2.63% and a SocialHipper score of 62/100 (our own metric, not endorsed by Instagram).
Use the country and city links below to drill down into location-specific rankings. For example, you can find top Makeup Instagram influencers in specific countries or cities.
The average engagement rate for Makeup influencers on Instagram in our database is 2.63%. Rates vary by follower count — micro-influencers typically see higher engagement.
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