Insights, tips, and strategies for influencer marketing success.
5 min read
Carousels get the most likes and comments per follower on Instagram, beating the same creator's own Reels for 65% of creators, yet Reels rose to 74% of posts in 2026. Engagement by format and account size.
4 min read
A typical YouTube video gets views equal to only 5 to 14% of the channel's subscribers. Typical views and engagement by channel size in 2026, and why sponsorships should be priced on views.
6 min read
Estimated sponsored post prices for 4,216 Instagram, YouTube and Pinterest creators by follower tier, and why over half of Instagram creators above 10K followers should charge below the base rate.
3 min read
The median Instagram engagement rate is 1.0% across 3,280 creator accounts. Benchmarks by follower tier and niche, and what counts as good in 2026.
4 min read
A 2026 pricing guide for game development influencers on Instagram, with rate ranges by follower tier and the factors that affect cost.
4 min read
A 2026 pricing guide for martial arts influencers on YouTube, with rate ranges by follower tier and the factors that affect cost.
4 min read
Realistic Instagram engagement rate benchmarks for teen parenting creators in 2026, broken down by follower tier with tips for spotting inflated numbers.
4 min read
A 2026 pricing guide for fitness influencers on Pinterest, with rate ranges by follower tier and the factors that affect cost.
5 min read
A data-driven look at the leading pc gaming influencers on Instagram in 2026, with engagement benchmarks and tips for vetting creators before you partner.
4 min read
Realistic YouTube engagement rate benchmarks for ethnic wear creators in 2026, broken down by follower tier with tips for spotting inflated numbers.
4 min read
Micro vs macro crossfit influencers on YouTube: a clear breakdown of engagement, reach and ROI to help you choose the right partner mix.
4 min read
Realistic Pinterest engagement rate benchmarks for regional cuisine creators in 2026, broken down by follower tier with tips for spotting inflated numbers.
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