Top Instagram Influencers
Ranked by follower count — 4051 Instagram creator profiles across 146 categories and 14 countries.
4,046
Total Creators
1.2M
Avg Followers
4.28%
Avg Engagement
63/100
Avg SH Score
There are 4051 Instagram influencers tracked on SocialHipper. The average Instagram creator has 1,166,731 followers, a 4.28% engagement rate, and a SocialHipper score of 63/100. Top categories include Food, Lifestyle and Fashion.
Categories (146)
Food 413
Lifestyle 373
Fashion 262
Parenting 248
Beauty 235
Travel 222
Art 217
Fitness 204
Photography 159
Music 141
Comedy 127
Sports 84
Finance 80
Business 79
Entertainment 77
Health 72
Gaming 67
Technology 66
Beverages & Cocktails 54
DIY 43
Education 40
Wedding Photography 35
Beach Destinations 35
Leadership 28
Running & Marathons 27
Memes 26
Small Business 24
Couples & Relationships 23
Cultural Tourism 23
Makeup 22
Luxury Fashion 21
Baking 19
Football 17
Regional Cuisine 17
Adventure Travel 14
Skincare 14
Real Estate 13
Nail Art 13
Mountain Trekking 13
Theatre & Drama 11
Guitar 11
Nutrition & Diet 10
DJing 10
AI & Machine Learning 10
Food Reviews 10
Home Decor 10
Esports 10
Haircare 9
Gardening 9
Basketball 9
Anime & Manga 9
Startups 9
TV Shows 8
Vegan Cooking 8
Yoga 8
STEM Education 8
Retro Gaming 7
Menswear 7
Woodworking 7
Accessories 7
Pregnancy 7
Smartphones 6
Ethnic Wear 6
Productivity 5
Fragrance 5
Painting 5
Book Reviews 5
Celebrity News 5
Entrepreneurship 5
Martial Arts 5
Mental Health 5
Swimming 5
Marketing 5
Game Development 4
Luxury Lifestyle 4
Gadgets & Reviews 4
Console Gaming 4
Language Learning 4
Combat Sports 4
CrossFit 3
Streetwear 3
Teaching 3
Organization 3
Luxury Travel 3
Career Advice 3
Budget Travel 3
Regional Comedy 3
Fine Dining 3
Music Production 3
Drone Photography 3
Upcycling 3
Self Care 3
Hip Hop 3
Study Tips 2
Movie Reviews 2
Personal Finance 2
Portrait Photography 2
Standup Comedy 2
Tax Planning 2
Singing 2
Home Workouts 2
Illustration 2
Street Food 2
Womenswear 2
Tennis 2
Street Art 2
Budgeting 2
Sustainability 2
PC Gaming 2
Wildlife Photography 2
Special Needs 2
Ayurveda 2
Cloud Computing 2
Sketch Comedy 2
Mutual Funds 1
Blockchain & Crypto 1
Roast & Satire 1
Solo Travel 1
Cricket 1
Classical Music 1
Sewing & Knitting 1
Product Photography 1
Music Reviews 1
Newborn Care 1
Freelancing 1
Pranks 1
Landscape Photography 1
Toddler Activities 1
Natural Beauty 1
Insurance 1
Street Photography 1
Homeschooling 1
Badminton 1
Minimalism 1
Retirement Planning 1
IVF & Fertility 1
Crafts & Scrapbooking 1
Online Courses 1
Athletics 1
Reality TV 1
Piano & Keyboard 1
Photo Editing 1
Stock Market 1
E-commerce 1
Women's Health 1
Electronics Projects 1
Countries (14)
Hiring creators? Post a free campaign and let them apply, or invite the ones you like.
Post a free campaign
288.3K
Followers
8.09%
Engage
93/100
Excellent
Updated 2mos ago — may be out of date
Wedding Photography
278.0K
Followers
0.50%
Engage
59/100
Average
Updated 5mos ago — may be out of date
Running & Marathons
Hiring creators?
- Post a campaign for free. Creators who fit apply to you.
- Invite the creators you like straight from their profile.
- Pay safely: money is held in escrow until you approve the content.
Related Rankings
Top Instagram Food Influencers
Top Instagram Lifestyle Influencers
Top Instagram Fashion Influencers
Top Instagram Parenting Influencers
Top Instagram Beauty Influencers
Top Instagram Travel Influencers
Top Instagram Influencers in United States
Top Instagram Influencers in India
Top Instagram Influencers in Canada
Top Instagram Influencers in Australia
Top Instagram Influencers in United Kingdom
Top Instagram Influencers in United Arab Emirates
Instagram Influencers in New York
Instagram Influencers in Sydney
Instagram Influencers in Toronto
Instagram Influencers in Berlin
Frequently Asked Questions
The top Instagram influencers are ranked by follower count on SocialHipper. Our database tracks 4051 Instagram creators across 146 categories including Food, Lifestyle, Fashion and Parenting.
Use the country filter or click on a country name to see Instagram influencers from that location. We track creators from 14 countries worldwide.
The average engagement rate for Instagram influencers in our database is 4.28%. Generally, micro-influencers (10K–100K followers) tend to have higher engagement rates than macro-influencers.
SocialHipper quality scores (0–100) are our own metric combining engagement rate, follower authenticity, posting consistency, content quality, and growth trajectory using publicly available data. They are not provided by or endorsed by Instagram. The average score for Instagram creators is 63/100.